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“Treasure People and Exploit Tools”
Intellectual Property Management
Creativity does not reside in bits, bytes or bolts of cloth. Creativity resides in people. Unleashing the innate creativity of your staff, your alliance partners and every member of your industry's customer value chain requires a continuing commitment to listen, to see new points of view and to question the status quo. "If it ain't broke, don't fix it!" is yesteryear's jingoist approach to market advances.
Forward looking firms and the management teams that run them, delivering value day-in and day-out, understand how powerful and how leveraging true innovation is in establishing competitive advantage. They also understand the age old discipline of mastering fundamentals: the best ideas poorly executed will fail in competition with average ideas flawlessly deployed. The Enron debacle provides more evidence of this than anyone could hope to find in one place. The flip side of Enron's raw greed is a systems approach to blending the best of science and technology with the timeless truths of business ethics. "If it works this well now, can it be made better still?"
If you've somehow landed on this page without a background in intellectual property, we'll start at the very beginning, a very good place to start. The IP Toolbar has a very data dense presentation of the many useful tools in this market sector. (When you visit that site, you'll appreciate that the Opera browser enables you (O6 at least) to force popup windows behind the current window.) Intellectual property doctrine says that ideas have just as much market value, indeed during the go-go days of the dot-com bubble, many argued more market value, than either guns or butter. Baruch Lev has a different view. As an innovator in the field of asset management services for human capital, we agree strongly with his proposals. What do you think?
M a x i m i z i n g r e t u r n o n i n v e s t m e n t
Our human capital audits are designed to assist your efforts to slice, dice and generally repurpose the intellectual property within your firm. They do it "inside out" according to one commentary.
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