Share values not just data

The Seminar

Elegant eMail™ is a half-day communications seminar for North American companies who realize they need to share values not just share data. With the North American Free Trade Agreement (NAFTA) bringing Canadian French and Mexican Spanish names and influences, it's vital for both non-profit and for-profit businesses to step up the caliber of their correspondence.

For multi-national firms who understand the unified European market under the Euro, bringing accented characters into everyday writing is not a niceity, it's a business mandate.

Elegant eMail™ (EeM) from the Rock Eel Café provides a straightforward and simple way to build trust with your staff and your customers, by leveraging your existing investment in technology. No amount of technology will replace honestly paying attention to what people say and how they say it. A large part of building that trust at distance or in a group is referring to people in the manner they refer to themselves.

Here at the Café, we call it restoring the rich cream of local context to the skim milk of traditional e-mail.

The toolkit

With a commonsense workbook and innovative chart, EeM requires no new software to buy or install. There's no new operating systems to crash. EeM is designed for real people, not computer geeks. It's simple to use, easily learned and easily applied to your existing environment (work or home), no matter which platform you use. You'll realize how easy it is when you start showing it to your co-workers, friends and neighbors.

Target Audience: Sales Communicators

If you're in charge of making your company's products make a difference, you know that nuances count. Elegant eMail™ provides you and those whom you manage or lead a structured and straightforward way to respect your client's and prospect's individuality, by using the right characters in their name, their town and or their product.

Through the seminar you'll learn insights and techniques that you can apply immediately to ensure that your print or web message, (the high-tech part of high-tech/high-touch), gets maximum leverage from your other business relationship investments.

“Knowledge is power” said the sage, and Elegant eMail™ gives you the power to transform your marketing, building truly individualized pitches with a locally relevant flourish. Armed with the toolkit included with every registration, you'll never again be forced to “settle for good enough” because you'll have the ability to cut through advertising clutter. When you accent your client's or prospect's names and features, you build a bridge of understanding not easily swept away by discounts, service specials or other gimmicks.

In four easy to digest chapters, the Elegant eMail™ workbook covers: brevity and clarity in dialog, extended character sets for all types of communications, tips for precoding e-mails, a special section on decimal to hex code conversion, and concludes with some advanced topics in "Writing as a Technology that Transforms Thought."

Be sure to read the advice of Bob Inman on writing styles drawn from a personal interview with the Admiral in his Austin office.

Standard versions of Elegant eMail™ are available by e-mail or on CD for $39.95, printed manual and laminated chart for $54.95 and customized with your company logo and corporate communications specs for only $74.95 per copy. CD and hard copy shipping charges extra. Site license discounts are available.

Send your order with check or money order to: (currently we are not accepting charge cards)

Rock Eel Café
142 Red Fox LN
Bastrop TX 78602-3192

Questions, comments or special orders are welcome. Send them to: elegant@eelhost.com

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